Kevin on April 13th, 2008

What have you done today to make people remember you? If you are just a cog in the machine, you are easily replaceable. Another terrific thought provoking post from Seth Godin… read Seth’s post here

Continue reading about Seth Godin: Would we miss you?

Here are the top five reasons why the phrase “The customer is always right” which was originally coined by Harry Gordon Selfridge is WRONG. Click here for the article

Continue reading about Top 5 reasons why “The Customer is Always Right” is wrong

Kevin on March 8th, 2008

Photo by Pablo Sanchez For years I’ve used a simple but effective 3 part approach for writing business cases:

Continue reading about Marketing brief(ly): 3 page business plan format