What more is a brand than a promise? Just as we expect Apple to deliver wonderfully imagined & designed devices, Porsche to deliver German precision and a thrilling driving experience, and Zappos to provide extraordinary service… your personal brand represents a promise to your customers. What does your brand promise? Is it clever thinking and […]
During the last few months I’ve written a couple of articles – the latest here – on how to best handle the recession. I just happened to stumble across a similar article written by Mitchell Ashley at Network World. His key points: Do you know what’s important to your employer? What’s the biggest value you […]
Thought provoking article from Tim Ferriss…. give it a read! CLICK HERE FOR THE ENTIRE ARTICLE!
What have you done today to make people remember you? If you are just a cog in the machine, you are easily replaceable. Another terrific thought provoking post from Seth Godin… read Seth’s post here
Perhaps it’s the fact that I arrived home at 1:55am last night after a hellish journey home from a trade show. Or maybe the caffeine level in my bloodstream has slipped dangerously low. Or it could just be that I’m just in a contrary mood. In any event, I just made a horrible tactical error […]
Photo by phong bui thanh In poker a “tell” is a habit, physical reaction or behavior which gives other players information about your hand. Experienced players are familiar with the most common tells and use this knowledge to improve their odds. Do companies have “tells?” Are there signs you can look for that will help […]