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	<title>Practical Hacks &#187; Marketing</title>
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	<description>Gadgets, gear, and greatness for people on the go</description>
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		<title>Seth Godin:  Would we miss you?</title>
		<link>http://www.practicalhacks.com/2008/04/13/seth-godin-would-we-miss-you/</link>
		<comments>http://www.practicalhacks.com/2008/04/13/seth-godin-would-we-miss-you/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 11:08:20 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Organizational Effectiveness]]></category>
		<category><![CDATA[seth godin]]></category>

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What have you done today to make people remember you? If you are just a cog in the machine, you are easily replaceable. Another terrific thought provoking post from Seth Godin&#8230;
read Seth&#8217;s post here  
]]></description>
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		<title>Top 5 reasons why &#8220;The Customer is Always Right&#8221; is wrong</title>
		<link>http://www.practicalhacks.com/2008/03/21/top-5-reasons-why-the-customer-is-always-right-is-wrong/</link>
		<comments>http://www.practicalhacks.com/2008/03/21/top-5-reasons-why-the-customer-is-always-right-is-wrong/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 11:43:11 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Business-General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[Customer Service]]></category>

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Here are the top five reasons why the phrase “The customer is always right” which was originally coined by Harry Gordon Selfridge is WRONG.
Click here for the article
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		<title>Marketing brief(ly):  3 page business plan format</title>
		<link>http://www.practicalhacks.com/2008/03/08/marketing-briefly-3-page-business-plan-format/</link>
		<comments>http://www.practicalhacks.com/2008/03/08/marketing-briefly-3-page-business-plan-format/#comments</comments>
		<pubDate>Sat, 08 Mar 2008 15:55:50 +0000</pubDate>
		<dc:creator>Kevin</dc:creator>
				<category><![CDATA[Business-General]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[business case]]></category>
		<category><![CDATA[business plan]]></category>
		<category><![CDATA[presentation]]></category>

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Photo by Pablo Sanchez 
For years I&#8217;ve used a simple but effective 3 part approach for writing business cases:

a) Where are we? (situational analysis &#8211; the market, trends, competitive analysis, etc.)
b) Where are we going? (opportunities, objectives &#38; strategy)
c) How are we going to get there? (actions, plans &#38; controls)
Typically each section of a plan, [...]]]></description>
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