Marketing

Kevin on April 13th, 2008

What have you done today to make people remember you? If you are just a cog in the machine, you are easily replaceable. Another terrific thought provoking post from Seth Godin… read Seth’s post here

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Here are the top five reasons why the phrase “The customer is always right” which was originally coined by Harry Gordon Selfridge is WRONG. Click here for the article

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Kevin on March 8th, 2008

Photo by Pablo Sanchez For years I’ve used a simple but effective 3 part approach for writing business cases:

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Continue reading about Marketing brief(ly): 3 page business plan format