Developed by the former Amazon, JP Morgan, and WSJ executives who created Wikinvest, SigFig (short for “Significant Figures”) is a free investment tracking tool that enables you to track all of your accounts in one place, as well as provides robust analytical tools.

SigFig’s goal is to level the playing field a bit, enabling you to be much better informed not only about how your current investments are performing, but to flag under-performers and to alert you to needlessly high fees; in the words of the site’s founders:

SigFig acts as a tune-up for your portfolio by identifying ways in which you can improve your investments, cut fees, and keep your broker or investment advisor honest. All of this adds up to real savings–in fact, we’ve already identified more than $300 million worth of investment recommendations for our beta users.

Getting started with SigFig takes just a few minutes:  you can easily add account information for your accounts at Schwab, Fidelity, Vanguard, TD Ameritrade, E*Trade, Scottrade, Zecco, and Sharebuilder.  If you have accounts with brokerages or mutual fund companies, your account info can be added in a few moments.  Entering data for the brokerages listed here does require you to input your account logon information, but no one at SigFig can see your logon information or account numbers, and the site utilizes 256-bit SSL encryption from logon to logoff (this is the same type of security used by most banks).

Once you’re signed up, a full array of analytical tools are available to you (click on any of these images for a larger view):


SigFig will instantly identify opportunities for improving your investment results:

In my case, it flagged a couple of mutual funds it characterized as lackluster; here’s an example:

Digging a bit deeper, SigFig suggested an alternative, comparing returns, fees, Sharpe ratios, and overall score.  At the bottom of this screen capture, an insight into the site’s business model:  it generates income by partnering with brokerages.  That said, you are free to make account changes on your own.

iPhone and Android apps are available, and an iPad app will be released soon:

Any investment changes you make to your accounts are automatically updated each night; stock performance is updated real time during the day, and mutual funds’ daily changes are updated after the close of the market – usually in the early evening.  Incidentally, the company is a registered financial advisor. 

SigFig is free, and is currently in beta test by invitation onlyI have 20 invitations to share with readers; the first 20 of you to click on the link below will be able to try out SigFig.  And for the record, I have no connection or affiliation with SigFig; I’m just an enthusiastic user of the site.

SigFig

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Related:  for mutual fund research, check out Fund Mojo.

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2 Comments on SigFig is a powerful investment tracking tool and portfolio advisor

  1. Aaron S says:

    Sweet, thanks! The site said that there was an unexpected error when I tried signing up, but it looks like it did in fact create my account.

    [Reply]

    Kevin Reply:

    Aaron:

    Great. I’ve only scratched the surface in this post – it’s a really slick tool. Hope you enjoy it.

    [Reply]

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