I’ve briefly reviewed Chip and Dan Heath’s Made to Stick on LifeApps previously, and continue to recommend it to anyone who presents ideas. This morning I came across this short (<5 min.) interview with the Heath brothers from the Today show. If you haven’t picked up a copy of Made to Stick, I hope this piques your curiosity…

[youtube=http://youtube.com/watch?v=2zlld9TA-Vg]

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