If you ever present ideas to others – and who doesn’t? – you really ought to read Chip and Dan Heath’s Made to Stick. The book explores why some ideas “stick” – are vivid, memorable and resonate with their audience. The authors craft a simple formula for giving ideas “stickiness,” and provide numerous examples and stories which illustrate that formula. This is an entertaining and fun read from which virtually anyone could benefit. Chip and Dan are not my cousins, nor do I have a relationship with amazon.com other than giving them my money on a regular basis.

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1 Comment on Required Reading

  1. […] to Stick: on the Today Show April 15, 2008 — kc I’ve briefly reviewed Chip and Dan Heath’s Made to Stick on LifeApps previously, and continue to recommend it to […]

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